The criticism of sharc chip usage is really more a sign that the person doesn't know what integrated systems design entails. UAD didn't put plugins out natively so they could sell their hardware, not because computers couldn't handle it. If you want to run processing outside of the computer and get that sweet, sweet near zero latency, then yes you're going to need some sort of hardware to run it. Now the question is, was this feature even necessary for the products when plugins were made to run natively? Trying to compensate for bad strategic decisions by sale. The platform is burning, the water below is on fire and it is a long way down. If they stop making hardware using the current architecture they throw away a lot of effort in r&d and development. So if they keep making proprietary hardware using the current architecture, the fact that their plugins can run natively doesn't make sense. Most likely they have a previous commitment to the manufacturer of the dsp chips they still need to honor, also eating up the bottom line. What is sad is that if they would have planned for the transition to natively hosted plugins in time, they wouldn't have this issue of technical debt and a bunch of development put into redundant products now sitting in the warehouse. If they would have transitioned away from proprietary hardware, they wouldn't need thunderbolt to facilitate the third party chip and it's license costs the usage of SHARK chips in their products entails. Universal audio is sitting now on a warehouse filled withĮssentially obsolete hardware they need to sell. In addition to that they have huge technical debt in the optimization backlog for all plugins in order to make them run properly on x86 & ARM, as they are written for other hardware entirely. And the effort expended by development has been made redundant by hosting the plugins without proprietary hardware natively. In order to facilitate the usage of this IP they have had to implement complex thunderbolt technology on their new hardware products - a pcie lane is a requirement of the architecture. The main business was extension cards containing dsp processors, and all of their IP has been coded and optimized to be used by this architecture of chips, which they buy license to use in their products. My honest geek opinion is that they are standing on a flaming platform. Might be a hot take but some of the sales tactics all these developers have started doing (the constant sales of 50-90% off) should be illegal/regulated □□ Not to mention, not like any of these software have a manufacturing cost which ultimately is why they can even set the arbitrary prices anyways. They just get to say on sale 365 days a year? At a certain point if a product has been listed at a certain price for X amount of time, at a certain point shouldn't be able to label it as a sale. Which, idk, personally I think should be regulated to an extent. So exactly like you said, dropping the price without actually dropping it. Compared to say, Shaperbox which only every goes on sale for 10% off. But they do that so they are able to say "75% off" when they do there sales. Is the amount of high markup prices that, let's be honest, are not realistic, the MSRP value is completely arbitrary. I'm just wary about investing in it if there's a big change (IE drop of support of products) on the horizon. I have no idea myself but appreciate the new pricing. Maybe it's just a change of management, or going with the times in a competitive market. I saw some people _ speculating _that this is to drive up revenue for this years bookend in order to go into a sale with good numbers the year after. For 299 if you have the free (another oddity) LA-2A.ĭoes anyone know what has prompted this sudden shift? I guess I'm a bit cautious as sometimes "too good to be true" sales like these are followed by acquisitions, support drop of perpetual in favour of subscription only and so on. The Signature Bundle is 44 native plugins, and not the unpopular ones either. Yesterday they unveiled their new bundles which are also incredible value. I was able to pick up the Lexicon 224 for 30 EUR. But absolutely feels as if something has changed. The past month or so they have been having these insane deals on their plugins (especially compared to earlier pricing) which just felt. Just curious if anyone has any idea (or insight) as to what is going on with Universal Audio right now?
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